Schedule

This schedule is subject to change. Check here often (and/or in D2L Content) to make sure you have the most up-to-date information.

Due	Module	Topic	Title	Assessments	Points
15-Aug	1	Start Here!	Platforms	Survey	0
			How LLMs work	Workshop	2
22-Aug	2	Generative AI	Generative AI 101	Quiz	2
			Writing with GenAI	Discussion	2
29-Aug	3	Prompt patterns	Persona patterns	Quiz	2
			Context patterns	Workshop	3
5-Sep	4	Prompt patterns continued	Few-shot prompting	Quiz	2
			Other patterns	Workshop	3
12-Sep	5	Exam 1		Exam 1	10

19-Sep	6	Search Engines	Google and YouTube	Quiz	2
			SM feeds
26-Sep	7	SEO	SEO	Quiz	2
			Keywords	Workshop	3
3-Oct	8	YouTube SEO	YouTube SEO	Quiz	2
			YouTube SEO	Workshop	3
10-Oct	9	Job Ads		Project: Job ads and SEO	8

17-Oct	10	LinkedIn writing	LI writing	Quiz	2
				Project: LI writing and head shot	10
24-Oct	11	Rhetoric	Email rhetoric	Quiz	2
				Project: Pro email	8
31-Oct	12	Editorial Style	Editorial style	Quiz	2

7-Nov	13	Social media strategy	SM strategy	Quiz	2
			Example SM	Workshop	3
14-Nov	14	Social media voices	SM voices	Quiz	2

21-Nov	15	Social media consulting		Project: SM consulting	10

28-Nov	16	Thanksgiving		Break

2-Dec	17	Final Exam		Available 24 hours	14
				Course evaluation (bonus point)	1